Media relations 2.0
Media relations isn't dead, it's just transformed. Our unrivalled network of regional and national contacts, as well as our understanding of digital media algorithms, helps us deliver world class story telling that begins in one channel and can go global, quickly.
The Havas Newsroom
The Havas Newsroom is an 'Always On' operation led by our Head of News, working across clients. Building relationships and insights with media, we are able to anticipate and react to news opportunities in the most agile way. We use social and tech to ensure our ideas arrive with clients before they've reached their desks for the day. These insights fuel the Havas Creative team, led by our Creative Director, planning campaigns that integrate into multichannel marketing camapigns and ensuring we disrupt the old notion of PR operating in a silo.
Social media and influencers
The best PR campaigns often feature both earned and paid for social media elements and our Havas Village team can advise clients on the right route for them. As the debate over social media data intensifies, and the role of influencers grows, we can help clients understand the facts and cut through some of the myths. We will always make sure any penny spent on social and influence produces results, we will never throw money at a problem to cover up a lack of strategy.
Effective crisis management involves reacting quickly with strategic clarity. Whether it's a media or stakeholder issue, Havas PR can advise you on how to protect your reputation in the long-term. We will never offer advice that sacrifices a business plan for a short term win. In this digital age crisis management needs social media 24/7 analysis and our Socialyse colleagues can provide insights before, during and after an incident. These insights are used to predict issues before they happen, and to offer c-suite solutions to businesses of all sizes.
Havas PR creative
Red Havas delivers award-winning creative PR campaigns. We employ bespoke creative directors to examine the insights from our planning teams and deliver innovative, trend-setting creative ideas. Our ideas are always content-rich, relevant to client briefs, and designed to make a tangible impact - and a lasting impression.
PR strategy and insights
Insights and planning are fundamental to any successful PR strategy. At Red Havas we share a network of exclusive resources to find the truths and insights from any location on the planet. That's the benefit of our Havas network, and it means our strategy isn't built on guess work. We believe that communications and commercial goals should go hand-in-hand, so we will challenge you if your brief doesn't seem to drive a change or have a purpose. We'll help you analyse your sector and our trend-spotting tools may even help you find insights that you hadn't currently considered. This is the robust approach that feeds our PR strategies.
Being part of the Havas Villages in Manchester and London means we have access to Havas Productions. From video and editing, to web design and event management, Red Havas can access the right talent for the job. And because it's all in-house, there is no overpromising or inaccurate budget forecasting. We have the scale to suit your job, large or small.