Havas PR in the UK has joined a new merged media micro-network that has been launched by Havas Group today.
Red Havas will encompasses earned, social, experiential, content and data capabilities, uniting Havas PR’s existing UK teams and a new London office, as well as Havas PR North America and Havas owned Red Agency in Australia and Asia.
As creative and media agencies face a near-daily redefinition of their identity and scope of work, PR agencies face a complete reconstruction of the modern media landscape. In the age of transformation, and information, how do PR companies provide impeccable service that moves at the pace of today’s lighting-speed multimedia landscape? Red Havas employs a strategic model they call “Merged Media,” that replicates the convergence of media consumption – blending traditional and digital publishing, content, social media, and data in a way that they believe defines the future of PR as a category.
Based on the success of this model to date, Havas Group announced earlier today that it has rebranded a number of its award-winning PR and social agencies under a new name, Red Havas, to drive the agencies’ shared merged media strategy to new heights and across new continents.
Effective immediately, Havas PR North America, with offices in New York City, New England, Phoenix and Pittsburgh, and Asia Pacific-based Red Agency, with offices in Australia, Indonesia, Philippines, Singapore, and Vietnam, will all carry the new brand, which encompasses earned, social, experiential and content capabilities. In addition, Red Havas has opened a new office in London, rebranded its Havas PR offices in Manchester and Edinburgh and has expansion plans to Japan and South America within 18-24 months.
James Wright is Global Chairman of the Havas PR Global Collective and CEO of Red Havas Global based in New York, supported by global leads across practice areas.
By market, Red Havas UK is led by MD Nigel Hughes, the CEO of Red Havas Australia is Sarah Trombetta, Red Havas Singapore is led by General Manager Kenny Yap, Red Havas Indonesia by MD Harry Tumengkol, Red Havas Vietnam by MD Thoa Nguyen, and in Manila, Charrise Vilchez runs Red Havas Philippines.
The rebranding coincides with major investments into data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will layer in a foretelling media capability not seen before within the industry.
“The guiding light of PR has always been to integrate brands’ or organisations’ stories into the daily conversations of the media ecosystem,” says James Wright, global chairman of the Havas PR Collective and global CEO of Red Havas. “PR is one of the most powerful tools that brands can use to connect to audiences, but it’s essential that it integrates seamlessly across content types and sources and operates at the pace, and in the ways, of today’s consumer. With content, social and predictive data at the core, we’ve built a model that merges all of the various media sources and essentially redefines the PR capability entirely.”
Yannick Bollore, CEO and chairman of Havas Group, said: “Red Havas is a new, transformational and unmatched micro agency network that will help redefine PR and its value to clients. Along with the power of Havas Group and the world-class entertainment capabilities we have within Vivendi, the proposition of merged media becomes very interesting. We have big ambitions to develop and invest in this further.”
Wright concludes: “Whilst PR has always owned the earned and that we will continue, now we must earn the owned in the merged media world. That is the ambition of Red Havas.”
Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. At this stage, there are no plans to rebrand other Havas-owned PR agencies.
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About Red Havas
Red Havas is part of the Global Havas PR Global Collective and has offices in Australia (Brisbane, Melbourne and Sydney), Indonesia (Jakarta), Philippines (Manila), Singapore, United Kingdom (London, Manchester and Edinburgh), United States (Pittsburgh, Phoenix, New England and New York City) and Vietnam (Ho Chi Minh City).
For further information, please visit: www.redhavas.com.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. #makingbrandsmeaningful
Further information about Havas Group is available on the company’s website: havasgroup.com