In celebration of National Cereal Day and the re-branding of Kellogg’s iconic cereal boxes, Havas PR launched Kellogg’s first-ever UK pop up cereal café.
The pop-up café, which was based in a former Starbucks on Princess Street in Manchester city centre, was open over four days and saw curious customers queuing outside of the door to have a chance to visit. Over 2,000 free bowls of cereal were served and over 1,500 cups of coffee were made by on-site baristas Bubble and Bean.
Visitors were encouraged to take selfies at the selfie station, showcasing a host of locally commissioned artwork. The hashtag #LoveCereal was encouraged for social media posts and hugely positive social engagement was seen from happy visitors who left with free cereal and Kellogg’s merchandise.
Celebrity guests at the event included Manchester-born actress and former Coronation Street star, Georgia May Foote, alongside Cheshire Housewives Lauren Simon and Rachel Lugo who posted snapshots of the event to their millions of followers. Manchester mum-bloggers LeeLee Loves and Tired Mummy of Two also dropped by for some cereal and pictures.
The Cereal Killer Twins, who are famed for opening the UK’s first cereal cafe were also in attendance to serve up their signature cereal creations for guests.
Coverage for the event landed nationally in the Daily Mail and regionally in the Manchester Evening News amongst other local titles. Videographers from The Manc also filmed content in the café to encourage followers of the viral social media site to head down to the café.