Studio, the largest multi-range digital value retailer, has appointed Havas PR as its retained influencer outreach agency.
Following a competitive pitch, the agency’s role is to instigate and manage multiple influencer ambassador partnerships that will highlight the extensive product range at Studio, with a focus on fashion and interiors.
The account will be headed by Nuala O’Neill, Associate Director at Havas PR.
Commenting on the retained account win, Nuala said: “We’re very excited to be onboard and working with the Studio team on its influencer outreach. At Havas we have unrivalled expertise in retail PR and we’re excited to add the Studio name to our portfolio. We can’t wait to increase brand awareness through influencer engagement.”
Becky Hobbs, Marketing Manager at Studio, said: “Havas has demonstrated an impressive knowledge of influencer partnerships and their pitch proposal for raising brand awareness with our core target audience was spot on. It’s great to be working with an agency that has so much passion, drive and experience in the retail sector and in this area of PR. We look forward to continued success as we undertake this influencer activity.”
Studio, owned by Express Gifts Ltd, is an established multi-channel business that has been in operation for over 50 years, having started out specialising in paper products sold via its mail order catalogues. The brand now has a vast range of products spanning furniture and household, garden and outdoor, electrical and tech, toys and clothing to list a few.