Over the past few months, Havas Village Manchester has been working with the Greater Manchester Health and Social Care Partnership to launch a huge public engagement about tobacco harm.
The Making Smoking History campaign sees Havas PR, and sister agency Havas Lynx, encourage residents from across Greater Manchester to become a part of history, in a bid to Make Smoking History in our region within a decade.
Havas PR has been busy promoting the History Markers survey, which was created by Havas Lynx, encouraging both smokers and non-smokers to give their views on smoking.
Greater Manchester is aiming to be the first region in Europe to cut smoking rates by a third - that’s 115,000 fewer smokers - in only three years.
The campaign has been backed by Andy Burnham, Mayor of Greater Manchester, who said: “There will come a time when people look back and say: why did smoking ever happen? I want to bring that date forward and have Greater Manchester at the forefront of the charge.”
A group of local advocates from Greater Manchester’s boroughs, named ‘History Makers’, have also been chosen to champion the campaign in their community.
Sarah Price, Director of Population Health and the Greater Manchester Health and Social Care Partnership said: “While the numbers of young people taking up smoking has reduced drastically over the past ten years, we still have too many smoking and starting to smoke. We plan to deliver a tobacco-free generation with our communities.
“Smoking is everyone’s business. The harm from tobacco addiction affects our whole society, from the pain and suffering of individuals and their families to the preventable costs to the economy and public services.”
For more information or to take part in the History Makers survey visit https://www.historymakersgm.co.uk