Following last year’s successful influencer campaign, and with Studio’s exciting rebrand underway, the online fashion and lifestyle brand has welcomed a new group of Studio brand ambassadors.
The program kicked off with an Immersion Day organized by Red Havas, which was designed as an opportunity for the group to meet, interact with a wide range of products and hear more about Studio’s ethos and direction.
The eight-month influencer partnerships follow on from last year’s successful campaign to further the reach of the Studio name amongst relevant audiences in the parenting, fashion and interiors sector.
Meeting at the picturesque Stanley House in Blackburn, ambassadors heard from a host of Studio insiders, including its marketing director and fashion and interior buyers. Capsule collections on display at Stanley House showcased key fashion and interior trends along with Studio’s newest children’s toys.
The ambassadors also visited TIME Studios, experiencing a behind the scenes tour of a Studio photo shoot in action and visiting a stylishly curated interior set-up which displayed a host of products and sifting through rails of clothing and accessories from the new collections, influencers were thrilled to receive their personalised goodie-bags stacked with Studio products.
Throughout the day, influencers were encouraged to share behind the scenes content on their social channels, with a balloon wall and selfie frame offering Instagram-ready backdrops.