AO.com tasked Red Havas with launching the new AO Mobile. Red Havas was briefed to create national noise around the launch and raise awareness of this new entry into the mobile phone market.
Red Havas was tasked with increasing awareness of the Northern Powerhouse brand among the SME business community in key regions in the North. The Government wished to increase optimism for growth in the North and drive enquiries to the Northern Powerhouse Investment Fund, helping harness new market opportunities presented through the Industrial Strategy.
To celebrate national cereal day, Red Havas was asked to launch Kellogg’s first-ever pop up cereal café in the UK.
To drive awareness and entries for Virgin StartUp’s inaugural search for Scotland’s Start-up Business of the Year.
Red Havas was briefed to launch the new TransPennine Express ‘Exstream’, a brilliant new system offering complimentary entertainment and Wi-Fi on board all TPE trains. Our brief was to drive user engagement and sign-up for the system.
Red Havas was challenged to create a PR campaign that would meet existing challenges faced by the brand, and leverage the sponsorship of the BetBright Cup during the annual Cheltenham horse racing festival with an activation/stunt that focused around technology.
Red Havas was briefed to support Asda with its launch of its £3.50 Wonky Veg Boxes – part of a drive to cut food waste. It was launched at Asda stores to coincide with Channel 4’s ‘Jamie and Jimmy’s Friday Night Feast’ feature.